Whether you slather it on toast Whether you add it to cakes and brownies or eat it directly from the jar with a spoon, there’s no questioning that Nutella stands out as the top option when it comes to this delicious spread. chocolate spread.
Therefore, numerous enthusiasts might rejoice upon discovering that Ferrero – the company behind it – is introducing an entirely new iteration of the hazelnut delight.
Very soon a plant-based version The famous dish will soon be accessible in the UK, featuring an unexpectedly wholesome component – chickpeas.
As stated by the producers, this new item maintains the 'taste and smoothness beloved by customers' yet has been 'designed to provide a delightful fresh option, combining Nutella’s characteristic roasted hazelnuts and cocoa with plant-based components such as chickpeas and rice syrup'.
The vegan-certified spread hits Sainsbury’s stores available nationwide starting from May 25, however, you won't come across it anywhere else. supermarkets For now, since a complete rollout isn't scheduled until 2026.
Nutella, introduced in 1964, has essentially stayed unchanged over the past six decades. However, the brand's product line has expanded recently to encompass items such as biscuits, ice cream, and Dunkables Go Pots.
This is the first time a plant-based option has been introduced here. People throughout Europe have already tried it, as it was previously launched in Italy and onward in September 2024.
The UK launch follows findings indicating that approximately 2.5 million adults (4.7%) in the country currently adhere to a vegan diet. Additionally, another 5.8% identify as vegetarians, and 13% opt for a flexitarian approach.
It has been forecasted that over twenty-five percent of adults intend to incorporate plant-based diets into their regular routines by the close of 2025, as indicated by research conducted by Finder.com
Regarding the launch, Mathieu Maggi, the Marketing Director for Nutella UK & I at Ferrero, commented: : 'Over six decades, countless individuals globally have savored the distinctive flavor of Nutella. We're thrilled to introduce Nutella Plant-Based, welcoming an increased number of consumers to this beloved brand.'
'We created this innovative product to offer a delightful new option that brings the iconic Nutella experience into a plant-based format, substituting milk with vegetable-derived ingredients while maintaining top-notch quality and flavor.'
How does plant-based Nutella measure up against the traditional version?
’s specialist food writer, Courtney Pochin , decided to test out the new spread before its supermarket debut and really enjoyed it.
‘Whenever I hear a chocolate product is vegan, I become a little prejudiced towards it, convinced there’s no way it’ll taste as creamy or sweet as the regular stuff,’ she said.
'Nevertheless, Nutella’s new spread completely changed my mind.'
Even though it includes several surprising components, the taste is nearly indistinguishable from the classic version and the appearance remains equally appealing.
If you gave me a slice of bread with this spread on it without mentioning anything, I’m not sure I would detect any significant difference—it has the same aroma, an exceptionally smooth texture, and tastes great. However, if you push me to point out minor distinctions compared to others, I could do that...
'The plant-based version of Nutella is slightly less sugary compared to the original. While this could seem like a drawback, it really highlights the nutty flavor more prominently. If you find the classic variety overly sweet, this alternative would likely suit your taste buds better.'
She commented, "Although I don't frequently purchase vegan items, I could easily picture myself opting for this product over the alternative going forward. I think I'm becoming a believer."
Have you got a tale to tell?
Reach out via email LifestyleTeam@.co.uk .
Subscribe to 's The Slice newsletter for your go-to resource on all events happening in London, featuring reliable reviews, promotions, and contests.
Comments
Post a Comment