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- The updated edition includes an unexpected component.
- EXPLORE FURTHER: People have only recently understood the reason behind the black 'N' in the Nutella logo following the death of its creator at 97 years old.
Enthusiastic Nutella supporters are rejoicing following the revelation of a fresh flavor variant deemed even more delightful than the classic version, set to hit shelves at grocery stores throughout the UK.
Spread on toast, frosted on cakes, or blended into milkshakes, this versatile hazelnut spread offers endless consumption possibilities.
Currently, Nutella is filling British shelves with a fresh version of the widely celebrated spread. a vegan variety.
Shortly, vegans will have access to a new plant-based option that mimics its signature smooth texture using an unusual ingredient.
In addition to the standard components like cocoa, hazelnuts, and sugar, producers have also incorporated unexpected elements such as chickpeas and rice syrup.
They assert that the new addition will maintain the same 'taste and creaminess beloved by fans' but has been 'specifically designed to provide a delightful new option, combining Nutella’s characteristic roasted hazelnuts and cocoa with plant-based components such as chickpeas and rice syrup'.
It's currently available on Amazon and will be launched at Sainsbury's starting May 25th; however, other supermarkets have not yet disclosed their plans to do the same.
The plant-based Nutella will be Sold in 350g jars, maintaining the same size as usually offered for the original version.
A jar of the vegan hazelnut spread will be priced at £3.99 for customers at Sainsbury's, marking a small price hike compared to the regular version, which costs £3.18 from the same store.
Ferrero has revealed intentions to broaden accessibility to additional supermarkets throughout the UK starting from 2026.
The product, which had already made an appearance in several global spots, brought joy to chocolate enthusiasts upon its initial release in Australia in 2024.
Sharing on social platforms, a grocery store based in Melbourne, Melbourne 's Best Vegan Consumed, shared a post announcing the news that they would be carrying the item.
Overjoyed food enthusiasts filled the comments section with enthusiasm, where some expressed that they were 'salivating,' while others merely shouted 'oh my goodness.'
"I actually had my mom go the very next day to buy me two jars," stated another individual.
Based on the feedback, enthusiasts have similarly noticed the phenomenon in Rome.
Commenting on the release, Mathieu Maggi, the Marketing Director for Nutella UK & I at Ferrero, stated: "Over six decades, countless individuals globally have savored the distinctive flavor of Nutella. We're thrilled to introduce Nutella Plant-Based and look forward to welcoming an increased number of customers to our brand."
We created this innovative product to offer a delightful new option that brings the distinctive Nutella flavor into a plant-based format, substituting milk with vegetable components while maintaining high standards of quality and taste.
The brand stated that the inspiration for developing a vegan alternative to the classic came from an emerging group of plant-based enthusiasts.
Ferrero referenced new studies indicating that 4.7 percent of UK adults—around 2.5 million individuals—are adherents to a vegan lifestyle.
This follows after Nutella enthusiasts were amazed upon learning why the "N" in the chocolate and hazelnut spread's logo is colored black - following the death of its creator at the age of 97 on Valentine's Day.
Francesco Rivella, known as the 'Godfather of Nutella,' died on February 14th. , merely days away from completing a full ten years since Death of Ferrero founder Michele Ferrero.
As Ferrero's top aide, he journeyed around the world with him to discover the ideal components for their innovative chocolate line.
Dr. Rivella is recognized for aiding the growth of the Alba-based brand into an internationally renowned phenomenon, introducing innovative items like its whimsical Wonkaesque chocolate 'Chemistry Lab.'
It is reported that the chemist played a crucial part in developing Nutella, and is also recognized for coining the name of this globally popular chocolate-hazelnut paste.
Following the inventor's passing, a Nutella enthusiast known as @thankyou_payme expressed their irritation on X regarding the enigma surrounding the logo.
Sharing a tweet about Dr. Rivella's passing post The individual shouted, "NOOOOOO! I intended to inquire about why the N appears black."
In reply, someone commented: "A sad loss, yet now we might never unravel the mysterious case of Nutella typography - vanished before he could reveal all his secrets."
When they were informed about the color discrepancy for the first time, someone remarked, "Wait, how did I only notice this now?" Meanwhile, another individual noted, "I never saw this before."
At the same time, many enthusiasts took to sharing their personal interpretations of the logo, with someone suggesting: "Perhaps there was insufficient ink for it to appear red."
To address possible trademark concerns, Ferrero opted to maintain the 'N' in the logo as black, whereas the remaining letters were changed to red.
This aided in setting apart its look and making the logo distinctive, all while safeguarding the company’s trademark. The black “N” quickly became an iconic element of the Nutella brand.
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